United Airlines · Full-time role

Coordinators needed a clearer way to activate an emergency response.

I worked with United’s research and technology teams to bring event details and communication into a single launch flow.

My roleUX designer
ContextFull-time at United Airlines
TeamUX research, design and technology
Period2025
8participants in the March 2025 concept evaluation
1 pagefor the revised launch flow

I brought the launch choices and message together.

Coordinators needed to understand what they were about to activate and who would be notified. I worked on a flow that kept those decisions visible, including the transition from an initial huddle call to a wider response.

The work also covered member management, so coordinators could maintain the people and permissions involved in an event.

Testing supported the direction and exposed the next changes.

The March 2025 research report records positive reactions to the single-page flow. Participants followed it without instruction and found the revised terminology clear.

The sessions also identified places where messages and confirmation feedback needed to be more explicit. I used that feedback in the next design iteration.

The full case study is gated

Screens, research artifacts, and detailed findings are protected to respect United's confidentiality. If we're talking about working together, ask and I'll send you the password.

Or email hello@studiogridline.com · I have the password

Next case study

Holding a vendor to the design system

I design B2B workflows with complex rules and responsibilities.

Explore B2B product design ↗