Independent UX design for complex software.
I work directly with founders and product teams on B2B software. My background is in aviation and healthcare, where the design has to account for how people do their jobs.
Previously in-house at United Airlines and IMO Health. Independent work in radiology, fintech and defense analytics.
Selected work
i-medical: making assignment rules visible
I designed controls for assigning radiology exams and managing doctor availability. I later refreshed messaging within the same product.
Workflow orchestration · Follow-on messaging refreshDefense analytics · Independent project
Making defense data legible
I rebuilt the design system for a defense acquisition analytics platform, with 691 design tokens and 30 component families.
Design System 2.0 shipped to production · Chart standards implemented in RechartsNeura: cash runway and a next step
I designed a five-screen MVP to help business owners understand their cash position and decide what to do next.
5-screen MVP · Brief to handoff in 3 weeksIn-house at United Airlines
I share the full case studies once we're talking. Book 15 minutes and I'll walk you through them.
Automated decisions
A lot of my recent work sits between an algorithm and the people responsible for it.
In i-medical a rules engine assigns radiology exams, and coordinators needed to see why a scan went to a specific radiologist. In Neura the forecast had to say how sure it was before a founder acted on it. I design how automated decisions show their reasoning and how people step in when they disagree.
Client feedback
Clients value how I work with their teams.
“He adapted to our schedule without missing a beat and communicated clearly throughout. We'll absolutely be working with him again.”
“Bryan's communication has been exceptional. He was clear, proactive, and thoughtful in how he explained design decisions, asked the right questions, and iterated quickly based on feedback.”
What I do
I work on new products and existing platforms.
Product design
I design workflows for people managing dense information and complex rules. That includes radiology assignment, financial dashboards and emergency response. Explore the radiology work.
Design systems
I build component libraries and document how to use them. At IMO Health, I worked on a company-wide system for clinical products. At United, I audited a vendor build against the existing system. Read the Safety Hub case study.
User research
I interview the people doing the work and test designs with them. At United, I visited maintenance hubs to understand how planners and supervisors handled changes on the hangar floor. Read the field research.
About
I'm Bryan. You work directly with me.
I run Gridline as an independent UX practice in Utrecht. I handle the research, design and conversations with your team.
Before freelancing full-time, I worked on enterprise tools at United Airlines. I bring that experience to independent projects for founders and product teams across Europe and North America.
I also build prototypes in code from written specs. I use Claude and GPT to help with implementation, then review the screens and interactions myself.
Talk to me about your projectHow I work
Start with a review, a project or ongoing support.
Focused review
UX audit
I review the workflows that are causing problems and give your team a prioritized set of findings and design recommendations.
Explore UX auditsDefined scope
Design project
I work through a new product or a specific workflow with your team. We agree on the scope, deliverables and fee before the project starts.
Explore product designOngoing collaboration
Embedded partner
I join your team's planning and work alongside your engineers as the product develops. We set the scope and working rhythm together.
Discuss ongoing supportBefore you commission design work
I help you define the next step.
If your product is difficult to use, the next step depends on what your team already knows. I explain when I would start with an audit, user research or a design project.
Read the guide to UX audits and redesignsQuestions
What working together looks like.
How do you work with a remote team?
I work with teams across Europe and North America. We agree on the meeting schedule and feedback process at the start, with design files and documentation in your workspace.
Can you work under NDA?
Yes. My background includes aviation and healthcare, where NDAs and security reviews are part of the work. The United case studies have public summaries, with detailed material available on request.
How do you hand off to engineers?
I organize the Figma files, document interaction states and work through edge cases with your engineers. We agree on support during implementation as part of the engagement.
What if I'm not sure what kind of help I need?
Tell me what you're building and where you're getting stuck. I can take a look and suggest a starting point.
Contact
Tell me about your project.
Tell me what you need help with and when. Prefer email? hello@studiogridline.com